The COVID-19 pandemic has highlighted the importance of vaccinations in controlling the spread of infectious diseases. However, vaccine hesitancy remains a significant challenge, especially in low-income rural households and excluded communities. To address this issue, Grameen Foundation for Social Impact launched a new project called Driving Vaccination Confidence through Social Media Innovations (D-VACSI). The project aims to leverage the power of social media platforms to generate actionable insights for increasing vaccination confidence among these marginalized groups. By harnessing the innovative use of social media, D-VACSI seeks to provide low-income rural households and excluded communities with accurate information and address their concerns about vaccinations. This project has the potential to make a significant impact on the global vaccination effort and reduce the spread of infectious diseases.