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D-VACSI – Driving Vaccination Confidence through Social Media Innovations

The COVID-19 pandemic has highlighted the importance of vaccinations in controlling the spread of infectious diseases. However, vaccine hesitancy remains a significant challenge, especially in low-income rural households and excluded communities. To address this issue, Grameen Foundation for Social Impact launched a new project called Driving Vaccination Confidence through Social Media Innovations (D-VACSI). The project aims to leverage the power of social media platforms to generate actionable insights for increasing vaccination confidence among these marginalized groups. By harnessing the innovative use of social media, D-VACSI seeks to provide low-income rural households and excluded communities with accurate information and address their concerns about vaccinations. This project has the potential to make a significant impact on the global vaccination effort and reduce the spread of infectious diseases.

Location:

Maharashtra
Haryana
Uttar Pradesh
Tamil Nadu

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40

States

120

Districts

91940
+

Beneficiaries

45470
+

Beneficiaries Vaccinated

9194

of beneficiaries who received treatment as part of the intervention

360

of WhatsApp groups created for knowledge dissemination as part of the intervention

6425

beneficiaries who took pledge to get vaccinated

4547

beneficiaries who self reportedly got vaccinated after the intervention

7.6%

beneficiaries who successfully overcome their vaccine hesitancy, just because of the intervention

7.6%

beneficiaries who successfully restored their confidence in vaccine, just because of the intervention

1.7%

beneficiaries who got vaccinated, just because of the intervention

24.2%

beneficiaries got vaccinated with 1st dose

3.4%

beneficiaries took both the doses