Market Access eNabled by Digital Innovation (MANDI)

Market Access eNabled by Digital Innovation (MANDI) is a unique initiative with 4 interconnected components that are being implemented in the Purvanchal region of the state of Uttar Pradesh with the aim to strengthen the capacity of the farmer producer organizations (FPOs) to connect smallholder farmers, especially women, to markets and finance and to improve farmers’ incomes and resilience.

The program will build the capacity of 40 FPOs in Uttar Pradesh to better support smallholder farmers, especially women, to diversify and intensify their agricultural production by using digital technology and data to connect them to sources of extension, markets, and finance.

GFI will assist FPOs in linking farmers to additional financial products that will improve resilience and will also focus on building capacity in gender mainstreaming to improve outreach, membership, and leadership by women.

An estimated 12,000 people would benefit from at least one service being offered under the program, with 10,000 of these being members of FPOs and 2000 members of self-help groups (SHGs) and their spouses who are not FPO members. The FPO members, of whom 40 percent are women, are likely to benefit directly under the capacity building program directed at the FPOs, while all 12,000 people would benefit from the improved household gender dynamics that would enable participation of more women in the agriculture sector.

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