Market Access eNabled through Digital Innovation (MANDI)

The MANDI project is a one-year initiative being implemented in the Purvanchal region of Uttar Pradesh and aims to strengthen capacity of the farmer producer organization (FPO) to connect smallholder farmers, especially women, to markets and finance and to improve farmers’ incomes and resilience.

By the end of the project 12,000 people would benefit from at least one service being offered under the program, with 10,000 of these being members of FPOs and 2000 members of self-help groups (SHGs) and their spouses who are not FPO members. The FPO members, of whom 40 percent are women, are likely to benefit directly under the capacity building program directed at the FPOs, while all 12,000 people would benefit from the improved household gender dynamics that would enable participation of more women in the agriculture sector.

The program is being implemented in 10 districts of eastern Uttar Pradesh, and the first FPO stakeholder workshop was organised at Varanasi in March this year.